Why Machine Learning is Necessary for Your Customer Data
SimpleRelevance - Machine Learning For Digital Marketers Machine learning has become increasingly newsworthy thanks to Google’s recently announced machine learning capabilities that fill in the blanks...
View ArticleThe Ultimate Marketing Stage for Machine Learning
SimpleRelevance - Machine Learning For Digital Marketers SMS marketing is the epitome of high risk, high reward. The 99% open rate is undoubtedly rewarding, but the risks include billion dollar...
View ArticleWhy Major Media Companies Would Be Wise To Copy Facebook
SimpleRelevance - Machine Learning For Digital Marketers A recent MediaPost article pegged lack of personalization as the reason major publishers miss out on revenue opportunities like digital ads....
View ArticleMachine Learning Demystified
SimpleRelevance - Machine Learning For Digital Marketers You’ve likely heard buzzwords such as “big data,” “data science,” and “machine learning” routinely tossed around at work and in the news. If so,...
View ArticleThe Machine Learning Expert
SimpleRelevance - Machine Learning For Digital Marketers What defines an expert is often a disputed topic. Do we judge them by how much they know? How much they’ve accomplished? At SimpleRelevance, we...
View ArticlePerks Of Personalization, According To Top Marketers
SimpleRelevance - Machine Learning For Digital Marketers The year 2015 has officially been dubbed The Year of Personalized Content. Okay, unofficially dubbed. But the tide has turned: customers now get...
View ArticleThe Evolution Of The Customer Journey
SimpleRelevance - Machine Learning For Digital Marketers How successful would the Don Drapers of the 60s be in advertising today? To put it lightly, their skillset would need to be drastically...
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